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Andrew Smith's avatar

I know a few people who would pay really good money to have hallucinations.

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Pawel Jozefiak's avatar

The timing of this article on AI hallucinations feels almost cosmic! I wrote about this exact topic earlier this week(monday), exploring the untapped potential of these "creative inaccuracies" as I call them.

What resonates most with me in your piece is the shift from seeing hallucinations as fatal flaws to viewing them as collaborative opportunities. I've found this exact mindset shift transformative in my own work. The distinction between automation and augmentation is crucial - when we collaborate WITH these systems rather than expecting them to work FOR us, the relationship fundamentally changes.

I've been experimenting with those "impossible combinations" techniques he mentions but for product innovation rather than coding. What's fascinating is how often the hallucinated connections lead to genuinely novel approaches that wouldn't emerge from purely factual thinking. It's like having a brainstorming partner who isn't constrained by conventional wisdom or industry assumptions.

That said, I completely agree with the accountability point. The moment we abdicate responsibility for verifying outputs is when things get dangerous. I believe the most sophisticated AI users aren't those avoiding hallucinations entirely, but those who know when to embrace creative exploration versus when to demand strict factuality. That "hallucination awareness" makes all the difference between a productive partnership and a risky dependency.

If you're interested in my full framework for leveraging these creative inaccuracies for innovation, I wrote about it here: https://thoughts.jock.pl/p/ai-hallucinations-creative-innovation-framework-2025

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